Our clients

See why these companies choose to
work with us

Only the best for our clients

The results speak for
themselves

100+
Clients worked with
£750-£750,000
Range of monthly budgets managed
+87%
Average KPI improvement
£10m+
Revenue Generated

Why choose us?

We do things a little differently…

Get in touch

Lower fees with higher
expertise

Our business model is focused on providing top-notch services while minimizing costs, resulting in lower fees for clients and higher levels of expertise from our team.

Limited client spaces

To ensure a more personalized and effective experience, we limit the number of clients we work with at any given time, guaranteeing ample attention to detail and individualized support.

Small but robust remote team

Our highly-efficient, remote team is comprised of experts in their respective fields, allowing us to offer top-quality services without the overhead costs of a traditional office setup.

Access to a network of
professionals

In addition to our in-house expertise, our clients also have access to a vast network of professionals and resources, further enhancing the scope and effectiveness of our services.

Who are we

Hi! I’m Max AKA Vertically Media.

It’s good to see you here!

I have worked with Google Ads since early 2017, working with hundreds of clients with budgets ranging from £500 a month to £500,000 a month. I led and developed the PPC service for a large independent agency before going solo in 2022.

I went solo as I realised that a lot of agencies were overcharging and were unable to service clients to the level they needed.

My highlights include:

Speaking on a panel with Google to the top 100 agencies about Value Based Bidding (VBB)

Generating a 3000% ROAS and £6 million a month for a national UK Brand which led to an internal Google case study.

Winning the Google Partners End Of Year Recognition award in 2021

Dermot O’ Leary once saying I had the best name of all time.

I look forward to hearing from you!

Get a quote today


Max Minus

Founder & Core PPC Specialist

Services we provide

Our work process

Our services are designed to maximize the return on investment for clients,
through targeted and data-driven advertising strategies.

1

Consultation

A personalized and informative meeting with our experts, aimed at understanding your specific needs and identifying the best solutions for your business.

2

Audit

A comprehensive review of your current Google ad campaigns and processes, helping to identify areas for improvement and potential cost savings.

3

Proposal

A customized plan, tailored to meet the specific needs and requirements outlined in the consultation and audit phases.

4

Build

A customized plan, tailored to meet the specific needs and requirements outlined in the consultation and audit phases. The implementation of the solutions and recommendations outlined in the proposal, with a focus on delivering a quality results that meets your expectations.

5

Optimisation

The continuous evaluation and improvement of your campaigns and processes to maximize efficiency and effectiveness.

6

Reporting

Regular updates and transparent communication regarding the progress and results of our work, ensuring complete transparency and accountability.

Case studies

What our clients are saying

“We’ve been able to lower our ad spend, and still generate far more interest thanks to Max’s expertise.”
Spend
+24%
Conversions (consistent)
+412%
CPA (average)
-84%

Sam Nimmo – Director

Kittle Group

Kittle Group

The situation beforehand, working with agencies or yourself before/any problems/issues

We always had a sense that google ads were an important tool for generating attention, but we didn’t know where to start. That world is such a nightmare to try to navigate on your own. We originally tried internally,  gave it our best shot by dedicating time and resources to it, but after months of confusion we decided it was best to get an expert involved. Max has absolutely been that expert for us.

Impact on the bottom-line of the business 

Ultimately though, we don’t keep using Max because he’s great guy, it’s because the work he’s doing, and his expertise, is having a very positive effect on our business. We’ve been able to lower our ad spend, and still generate  far more interest.  In fact, we spend less money on ads + the expertise of Max than we have previously, and we still see much much better returns. You can think of the service as essentially free. That’s not even accounting for the time saved, the stress saved, and the reporting. 

We really cannot recommend this service enough. 

How is it working with Max? 

Max is an ideal service partner. He’s attentive, quick, diligent, proactive, self guided and communicative. He makes google ads fun! The reporting is excellent, his advice and ability to meet us where we are is great. It’s been brilliant working with him and can’t recommend it enough.

The situation beforehand, working with agencies or yourself before/any problems/issues

We always had a sense that google ads were an important tool for generating attention, but we didn’t know where to start. That world is such a nightmare to try to navigate on your own. We originally tried internally,  gave it our best shot by dedicating time and resources to it, but after months of confusion we decided it was best to get an expert involved. Max has absolutely been that expert for us.

Impact on the bottom-line of the business 

Ultimately though, we don’t keep using Max because he’s great guy, it’s because the work he’s doing, and his expertise, is having a very positive effect on our business. We’ve been able to lower our ad spend, and still generate  far more interest.  In fact, we spend less money on ads + the expertise of Max than we have previously, and we still see much much better returns. You can think of the service as essentially free. That’s not even accounting for the time saved, the stress saved, and the reporting. 

We really cannot recommend this service enough. 

How is it working with Max? 

Max is an ideal service partner. He’s attentive, quick, diligent, proactive, self guided and communicative. He makes google ads fun! The reporting is excellent, his advice and ability to meet us where we are is great. It’s been brilliant working with him and can’t recommend it enough.

“Max has been an integral part of our content marketing success. We have seen a notable increase in organic leads since.”
Spend
-15.2%
Revenue
+119.8%

Christoph Waltz – Director

Beyond NRG

Beyond NRG
The situation beforehand, working with agencies or yourself before/any problems/issues

We always had a sense that google ads were an important tool for generating attention, but we didn’t know where to start. That world is such a nightmare to try to navigate on your own. We originally tried internally,  gave it our best shot by dedicating time and resources to it, but after months of confusion we decided it was best to get an expert involved. Max has absolutely been that expert for us.

How is it working with Max? 

Max is an ideal service partner. He’s attentive, quick, diligent, proactive, self guided and communicative. He makes google ads fun! The reporting is excellent, his advice and ability to meet us where we are is great. It’s been brilliant working with him and can’t recommend it enough.

Impact on the bottom-line of the business 

Ultimately though, we don’t keep using Max because he’s great guy, it’s because the work he’s doing, and his expertise, is having a very positive effect on our business. We’ve been able to lower our ad spend, and still generate  far more interest.  In fact, we spend less money on ads + the expertise of Max than we have previously, and we still see much much better returns. You can think of the service as essentially free. That’s not even accounting for the time saved, the stress saved, and the reporting. 

We really cannot recommend this service enough. 

The situation beforehand, working with agencies or yourself before/any problems/issues

We always had a sense that google ads were an important tool for generating attention, but we didn’t know where to start. That world is such a nightmare to try to navigate on your own. We originally tried internally,  gave it our best shot by dedicating time and resources to it, but after months of confusion we decided it was best to get an expert involved. Max has absolutely been that expert for us.

How is it working with Max? 

Max is an ideal service partner. He’s attentive, quick, diligent, proactive, self guided and communicative. He makes google ads fun! The reporting is excellent, his advice and ability to meet us where we are is great. It’s been brilliant working with him and can’t recommend it enough.

Impact on the bottom-line of the business 

Ultimately though, we don’t keep using Max because he’s great guy, it’s because the work he’s doing, and his expertise, is having a very positive effect on our business. We’ve been able to lower our ad spend, and still generate  far more interest.  In fact, we spend less money on ads + the expertise of Max than we have previously, and we still see much much better returns. You can think of the service as essentially free. That’s not even accounting for the time saved, the stress saved, and the reporting. 

We really cannot recommend this service enough.